I help industrial, technical and service companies attract qualified leads, automate processes and build scalable digital systems through websites, Google Ads, CRM integration and data driven decision making.
For more than 20 years I have worked at the intersection of technology, marketing and business growth.
From industrial manufacturers and equipment distributors to medical organizations, transport companies, automotive businesses and international service providers, I build digital ecosystems designed to support long term growth.
Every industry has its own sales process, buying behaviour and competitive environment.
My role is to understand how customers search, evaluate suppliers and make purchasing decisions, then build digital systems that support that process.
Most businesses have disconnected systems. One company manages the website. Another manages advertising. Someone else handles CRM. Nobody sees the complete picture.
My approach connects all critical components into a single business growth system.
Conversion focused websites built around buyer intent, trust, clarity and lead generation.
Campaigns focused on qualified inquiries, measurable growth and sustainable acquisition costs.
GA4, Google Tag Manager, Enhanced Conversions, call tracking, CRM attribution and reporting.
Process automation, lead routing, workflow optimization and business system integration.
Connecting platforms, websites, CRMs and third party systems through custom integrations.
Infrastructure, hosting, performance optimization, security and long term scalability.
These are real companies I work with — most of them for many years. Their growth is their achievement; my role is building the digital systems that support it.
From ~€2.4M to over €12M annual revenue. Complete digital system: websites, lead generation campaigns, tracking and continuous optimization — supporting FDC's rise to the top of the Romanian container market.
From a two-van express courier to an international logistics company serving automotive, aerospace and pharma clients — with the digital systems, data and technology built along the way.
Seven years of continuous collaboration with one of Romania's leading dental imaging importers: e-commerce platform, B2B lead generation, tracking and marketing automation.
A decade of collaboration with one of the region's leading natural stone manufacturers: website, lead generation and the digital systems behind a steady climb from ~€450K to €2.8M annual revenue.
Official distributor of Gorilla Glue and O'Keeffe's in Romania. The digital side — e-commerce, brand campaigns, retail support — built and run together from the company's first year.
Digital positioning, website and campaigns generating inbound transport contracts on European routes — from €2M to a peak of €5.2M annual revenue.
Digital systems do not stop at national borders.
I have managed projects and campaigns targeting multiple European markets including Germany, Italy, France, Spain and Romania, as well as projects for the United States.
Each market requires different messaging, buyer psychology and campaign structures. Understanding those differences is often the difference between success and wasted budget.
One of the biggest mistakes companies make is optimizing based on assumptions. Without accurate tracking, marketing becomes guesswork.
Every project starts with measurement.
Illustrative comparison. With accurate conversion tracking, every euro of additional budget is optimized toward inquiries that actually become clients — without it, scaling multiplies the waste.
My background combines software, infrastructure, automation and digital marketing.
That combination allows me to understand both business requirements and technical implementation.
Understand the business, market, competitors and buyer behaviour.
Define positioning, opportunities and growth priorities.
Build websites, campaigns, integrations and tracking systems.
Analyze performance and improve continuously.
Provide fast technical support and ongoing strategic guidance.
Many projects start with a website or a Google Ads campaign. Most evolve into long term collaborations because businesses need reliable execution, fast response times and someone who understands both technology and growth.
I focus on building systems that continue to create value long after launch.
“We started with a website and some campaigns. Today every part of our digital presence — leads, tracking, automation — runs through systems Codrin built.
“Codrin has been with us from two vans to an international operation. He understands data and technology at a level where we trusted him with our entire digital infrastructure.
“Whatever we need — campaigns, website, technical issues — it gets solved fast. We always know exactly which channel brings the clients.
“Seven years of collaboration says everything. He understands how medical equipment is actually bought, and built our digital sales channel around that.
“We are a transport company, not a digital one. Codrin handles that entire side for us — and the inbound contracts keep coming.
“Ten years of working together says more than any contract. The website and campaigns bring us clients constantly, and any problem is solved the same day.
“We built the digital side of the business together from zero. Online presence, campaigns, e-commerce — everything connected, everything measurable.
“In industrial construction, clients check who you are before they call. Our website and digital presence bring us serious B2B requests, not noise.
“Codrin redesigned our website with clear communication and delivery exactly on schedule. Professional work, from another country, without a single complication.
I studied Automation and Computer Science at Gheorghe Asachi Technical University of Iași, Computer Science at Alexandru Ioan Cuza University of Iași and later completed a Master’s degree in Applied Computer Science.
Today my work combines technology, digital marketing, automation and business growth strategy.
Every project starts with research and measurement: understanding your business, market and current data. Then I propose a clear plan with priorities, costs and expected outcomes. Most collaborations combine an initial build phase (website, tracking, campaigns) with ongoing monthly optimization and support.
First qualified inquiries usually arrive within the first weeks. Meaningful optimization requires 2–3 months of data, because campaigns are tuned on lead quality and acquisition cost, not clicks. I set expectations with concrete numbers before we start.
Yes. I often improve existing systems instead of rebuilding them: fixing tracking, restructuring campaigns or integrating a CRM. If the current foundation limits growth, I will tell you directly and explain why.
It depends on your market, competition and goals. As a rule of thumb, B2B campaigns in competitive European markets need a meaningful monthly advertising budget to generate consistent qualified leads — I will tell you honestly if your budget is too small for your goals, before you spend it.
I have managed projects targeting Germany, Italy, France, Spain, Romania, Hungary and other European markets. Campaigns and websites are localized with native-level review, because literal translation loses buyer intent.
You do. Google Ads accounts, analytics, CRM and websites are created under your company's ownership. If we ever stop working together, everything stays with you, fully documented.
Send a message through the contact form with a few details about your business. I will reply within one business day, usually with a few questions and a proposal for a first call.
Whether you need a high performance website, a lead generation strategy, CRM integration, marketing automation or a complete digital growth system, I would be happy to learn more about your business.